Véronique Boutet’s iA story

After completing her education in communications, Véronique started working in the insurance and financial services sector at a competitor. This experience allowed her to specialize in this world and then choose iA as a springboard to more stimulating challenges. “iA is a large company that offers a multitude of different products for many different clients. From a communications and marketing standpoint, I love the challenge of finding the right approach and tone so the message we’re communicating is understood and retained.”

Variety is the spice of life
The communications projects that Véronique and her colleagues work on are many and varied. “I’ve had the chance to work with a multidisciplinary team on a variety of projects. Whether it’s the company’s cross-Canada brand awareness campaign or the launch of a new savings product, each challenge is stimulating and has its own objectives. I always need to stay creative and up-to-date on the latest trends to find innovative solutions.”

The company image, a priority
One important role carried out by Véronique and other team members is to monitor the iA Financial Group branding, its consistency and development. “Strong, consistent branding is key for recognition and differentiation from the competition. Clients need to recognize iA and develop a favourable impression of the company over time.  I really like this part of my job, because even though it might seem easy, it takes a good deal of reflection, analysis, instinct and creativity. I love it!”

A human company
Véronique likes working for a company that cares about its employees’ well-being and respects their work-life balance. For her, knowing that her employer has her back at all times is a huge advantage. “With my two boys keeping me very busy, my work schedule is thankfully flexible and I’m able to practice mindfulness at the office. It pushes me even more to go the extra mile, to invest my time and expertise in making the company succeed.”